We've all been there - desperately trying to rank on the first page. And while some of you have succeeded in that, it's true that search engine optimization (SEO) is not what it used to be. In a nutshell, ranking on the front page of Google got a lot harder and complicated.
Today, we are listing all the things about SEO you did not know, and which may help you rank higher and get the traffic you deserve. So, let's start.
1. Viral Content Won't Help You a Lot
We all know viral content is great - but when it comes to SEO, even if you have millions of pieces published on a daily basis, it won't help. It's the unique content that stands out when it comes to SEO, while the viral one can be great only in the short run.
2. Overlooking SEO Is Bad For Your Business
Every company deserves to stand out, reach the global audience and have an online presence that works 24 hours per day, 7 days per week. So, why on Earth would anyone try to overlook SEO? Being visible on the search engines guarantees you the most targeted traffic to your website.
3. Don't Duplicate, Repurpose
Google and the other search engines don't like websites that duplicate their content. This is a sign of lack of effort and may get your website penalized. So, if you need to duplicate a post, at least try to repurpose it and better it each time you post it. Of course, in a new version.
4. Your Content Must Be 100% Relevant
Google's algorithm is now so advanced, that it can track every word of your content and how relevant it is to your industry. In a nutshell, everything you write or code on your website must be related to your focus or the focus of that separate webpage. From image tags to HTML tags, titles and subheadings - everything matters.