We've all been there, stressed out from all the posts, photos and likes that consume our personal social media timeline. Social media has been successful at creating the hype needed for consumers to be engaged and an ideal platform for businesses to advertise their products and services to a large audience. However, some business owners still have not embraced the idea of marketing on social media because of the overload of advertisements.
If we break down the actual reasons why people struggle with embracing social media marketing, we will see these are the very reasons why every business should invest in marketing on social media.
1. It Makes People Egotist And Self-Centered
Seriously, who are these people - who are now posing on every photo or shooting videos saying their ideology behind things, feeding their egos with likes and other reactions? Social media has truly become a place for people who need attention.
Social Marketing Marketing Strategy: Create an contest that requires consumers to take a photo with your product or at your business.
2. It Makes People Anxious
Social media can give some people anxiety. Whether it's a photo of someone enjoying their day, while we sitting at our desk working - or worrying too much about what people think. Social media can make us forget about smiling.
Social Marketing Marketing Strategy: Create ads that make people smile more and boost your likes, follows and comments.
3. It Takes Too Much Of Our Time
Facebook, Twitter, Instagram and the other social media platforms have made us big procrastinators - sometimes ignoring work duties and responsibilities.
Social Marketing Marketing Strategy: Create a marketing campaign that requires consumers to complete a task or bucket list item and share their accomplishment on your social media page.
4. It's Addictive
If it's addictive, it means it is hard to leave. Being overly addictive to social media can cause a strain on relationships and dependency issues to function day-to-day.
Social Marketing Marketing Strategy: Take advantage of consumers’ inability to stay away from social media. Create social media campaigns that are attractive, eye-catching and engaging.
5. It Can Reveal Your Private Information
Revealing names, locations and education history feels like an invasion of privacy. Everyone will know who we are, where we are or who we are with. The lack of privacy is all the evidence anyone will need to not engage and even delete their social media profiles.
Social Marketing Marketing Strategy: All of the demographic information, photos and relationships to other people are like gold to a social media marketer. Businesses pay endless amounts of money for demographic and behavior information about consumers, while social media is providing it for free before you commit to marketing to your target audience. Social Media Marketers are able to create campaigns that target the audience that will embrace your product or service.
Are you still frustrated with the idea of social media marketing - or are you ready to create your social media for business account?