Ecommerce is simply selling online through your website. Ecommerce refers to buying anything online including physical goods, eBooks, If you have gotten through 2020 without using any e commerce in your personal and professional life, please tell us how!
The popularity of ecommerce is not predicted to go anywhere, so with that in mind what is it that you need to know about ecommerce marketing?
A Look at Ecommerce in 2020
Nearly $1 in every $5 spent came from orders placed online during Q3. (Statistsa.com)
In the third quarter of 2020, adjusted U.S. retail ecommerce sales amounted to over 209.5 billion U.S. dollars. (Statista.com)
The US has the highest ecommerce penetration rates, with around 80% of all internet users making at least one purchase.(ecoommerceuide.com)
The top reason why people make online purchases is that they can shop whenever they want, 24/7. (ecoommerceuide.com)
Around 43% of ecommerce traffic comes from Google search (organic). (ecoommerceuide.com)
It is predicted that by 2040, 95 percent of all sales will be ecommerce. (ecoommerceuide.com)
It is expected that mobile ecommerce retail sales will reach $3.5 trillion by 2021.
In 2017, around 42% of online shoppers stated that they prefer to pay with a credit card.
Online stores that have an active presence on social media platforms have 32% more sales.
Generation X composes 34% of the online shopping population, followed by Boomers, who account for 31% of the online shopping population. Around 30% of digital buyers are Millennials.
Around 55% of all online shoppers said that online reviews have an impact on their buying decisions.
Companies need to make sure their websites are not only set up for online sales, but that that set up is quick and user friendly. Companies should also make sure their digital marketing addresses ecommerce.
What is Ecommerce Marketing?
Ecommerce Marketing refers to actions that drive top-of-the-funnel traffic to conversions. Top-of-the-funnel refers to the first step in a buyer's journey. Here is where marketers have the opportunity to get their brand recognized. Buyers here know what they need and are exploring their options. A marketer’s goal is to collect emails or get followers so they can eventually convert to a sale.
Like all marketing, ecommerce marketing should have a detailed plan. Surely your company has a marketing plan. And part of that is digital marketing. That should be fleshed out. And part of that should be your ecommerce plan, and, yup, that should be fleshed out too.
Why is ecommerce marketing important?
Social shopping is a thing. This means shopping through social media platforms. Facebook Marketplace and the “buy” button. Instagram checkout. Shopping on Pinterest and Tik Tok even.
Surely, your marketing plan includes social media marketing. But does it funnel users to your ecommerce sites.
It is not to say that all your marketing or even all your digital marketing must be focused on ecommerce, but it must be included. This is where the money is!
What else is trending?
There was a movement toward independent and small businesses before COVID-19 hit, but since then people really want to help small businesses.
Also, more and more people are looking to shop with their morals. They want to know that they are purchasing from a company whose morals align with their own. One of the big moral concerns is the environment. Watching boxes and packaging pile up on our porches makes many of us cringe. Can your company do something to reduce our waste footprint!?
Shopping without holding, touching or trying a product can cause anxiety or pause. Do your best to create a visual website so shoppers can see the product in a variety of perspectives. Video and augmented reality are great ways to make the shopping experience a little more personal.
Ecommerce is not going anywhere. 2021 is a great time to up your ecommerce game!