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How to Write a Catchy Tag

Updated: Jan 1, 2021

What is a tag?

A description tag is a short piece of HTML code that gives a description of the website. The tag shows up in search engine searches right under the name of the site. Good tags get more clicks. More clicks lead to more customers.

So what is the secret to a good tag?

Before we can get to what a good tag is, we have to establish what is required. Google will only show tags that have a semantic similarity between the tag and the content on the site. They also require similarity between the user’s search words and the words in the tag. Writing a good tag comes down to words and SEO (search engine optimization. If you are unsure of what that is, check this article out)

This is important because the purpose of a tag is to get your website to show up with potential customers and to attract them to your website.

Writing a Good Tag

Keep it short and sweet. 155 words. Google only shows 160 words in the tag. The rest is ellipses. So make the first 155 words count.

Accurate and authentic. While the goal is to get more people to click on your link, the means should not be deceit. If a potential customer arrives at your website and feels that she has been misled, what are the chances she will use your services? What else do you lie about, she just thought?

Before you write your tag, consider your audience. Write those 155 words for them. Your words should be the perfect match for them!

Sell your business. What is it that you do better than your competitors. Make sure that is in there!

Consider adding contact info in those 155 words. If your ideal customer will use your website to call you to finish the transaction, why not add your phone number in those 155 words. Make it easy for them to find you and get what they need.

Check out these awesome tags!

Put Your Best Foot Forward like Burton does here, highlighting popular brands.

Shop Men's Snowboards including the Custom X, Process, Ripcord, Deep Thinker and Flight Attendant and other park, all-mountain, powder, freestyle and ...

Accurate Descriptions--These two restaurants clearly have a different vibe. And their tag makes it clear making it easy for diners to decide which to go to

We are a full service casual family friendly Mexican restaurant serving the authentic flavors of Mexico. Our dishes will surely satisfy even the hungriest of ...

Las Margaritas restaurant and cantina is an authentic and festive Mexican restaurant that will transport you to the warmth of Mexico.

Lead with What Make You Stand Out

Free shipping and great prices for shoes, boots, sandals, handbags and other accessories at!

Clear Values and Ethics

We are committed to adoption, education and high-quality care, and as an ... Meet us at the shelter for homemade pet treats, crafty bandannas, MAR ...

A description tag is your elevator speech in writing. You only have a short time to get your message across, to make your website stand out.


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