IGTV Adds Ads and other Instagram Updates

Updated: Sep 28, 2020

Back in January, we told our readers that IGTV would be a hit in 2020 and in March we helped businesses understand how to use IGTV, so we wanted to update readers on IGTV's newest features.

IGTV Adds Ads

The latest on IGTV is ads. Instagram announced last month that not only will they be showing ads on IGTV but they will be splitting that revenue with influencers on IGTV. 55% of the revenue created by these ads will go to creators! This is not a new concept; it is what YouTube does as well.

These ads are only 15 seconds at most. There is no information regarding how Instagram will split this revenue with the creators.

At the beginning of June, IGTV started this roll out. Advertising partners like Puma and Ikea were featured on popular creator accounts like Avani Gregg and Salice Rose.