72% of Americans use social media; 56% of the world’s population is on social media. The average daily use is 2 hours and 25 minutes, according to Smart Insights.
Back in 2005 when Pew Research started collecting data on social media usage, that number was 5%. And to think, there were people who then thought it was a fleeting trend.
In those years, social media has played a variety of roles in our lives. Pew continues to collect data on social media use, and businesses should continue to pay attention to their data as a way to improve their marketing strategies.
Here are the highlights from Pew’s research.
40% of adults use Instagram
30% of adults use Pinterest and LinkedIn
21% of adults use Tik Tok
For 18-29-year-olds, 71% use Instagram; 65% use Snapchat and almost 50% use Tik Tok
You may notice Facebook and YouTube missing from the above list and think it is because they have fallen out of favor, but that is not exactly true.
In fact, Facebook and YouTube are most widely used. And they have the highest rate of daily usage. However, Facebook has not seen much growth in usage over the years. And it is still unclear how long users stay on Facebook after they check in daily. Those are not numbers that Facebook releases. But 70% of Americans use Facebook on a daily basis.
Reddit has more name recognition after the Game Stop blow-up, but it hasn’t really caught on like the rest, but it is trending up. This may be a good time to start working it into your marketing plan.
Keeping up to date with the changes in social media is a ton of work, but important work. If your business does not have someone dedicated to social media marketing, it may be time to consider Part-Time Marketer Group!