There is no doubt that Instagram is a valuable and necessary marketing tool with its 800 million users, 500 million each day. Instagram is best for visual marketing. It is a great place for companies to create and establish a brand.
Instagram Stories was released in 2016 as a way to compete with Snapchat, and it has already surpassed Snapchat in popularity, especially among businesses. One-third of the most viewed Stories on Instagram are from businesses!
Instagram Stories are slideshows or short videos that do not appear in the feed, but rather in the Stories section. They are only 15 seconds long and available for viewing for 24 hours unless they are saved and made available for longer. Stories appear at the top of the Instagram screen in little circles. Users just need to tap their circle to create.
Stories are meant to create engagement, and are less about on brand content and good lighting and more about quick, catchy and engaging content. Stories allow a little more freedom and creativity since they disappear, so there is less need to focus on design as with a traditional post. This does not mean that Stories are haphazard. Companies should still have a marketing plan when using Stories. In fact, it allows businesses to create a series and build anticipation for their viewers.
Since stories are not around long, they are also a great place to test an idea or do a poll. This allows businesses to see if an idea will catch. They can then post a permanent post in their regular Instagram feed or the can launch a campaign somewhere else.
Stories are meant to be interactive. With the swipe up feature and the stickers fea