Big news... Branded content tags for Instagram's IGTV are now available to all users! Originally Instagram's Branded Content Tags were not available to all users, but Instagram is now giving users with Business or Creator accounts the ability to use them on IGTV,
So, what does this mean? Let's dive in further.
IGTV is a new chapter of Instagram videos. It allows for videos to be up to an hour along, which gives creators the opportunity to connect with their followers on a deeper level.
IGTV has growing viewers, mainly due to the IGTV previews now available in the main feed. The ability to add branded content tags to IGTV is valuable to brands seeking to work with influencers to promote their products. It will also give top-level creators, like Youtubers, ways to monetize their posts, and keep them on Instagram for longer. Additionally, This new update helps Instagram control paid-for content on IGTV.
So users, keep an eye out for more branded content!