Is Facebook Enough for Digital Marketing?

A digital marketing strategy is not an add on or optional component of a business in 2020. It is a requirement.

Take a look at these statistics from The Pew Research Center from June 2019:

72% of Americans use some form of social media

The age gap for users has closed:

  • 90% of 18-29 y/o use social media

  • 82% of 30-49 y/o use social media

  • 69% of 50-64 y/o use social media

  • 40% of 65+ y/0 use social media

YouTube and Facebook are the most widely used and the users on these two platforms represent the whole population more closely than other platforms.

  • 74% of the population uses Facebook