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What do I do if My Business is Closed due to COVID-19?

As we all #stayhome, many of us are looking around the house for projects to keep ourselves occupied. (I have cleaned my basement and shed out so far!)


But for small business owners, this is a stressful time. Many have shuttered their doors, laid off or furloughed employees and do not know when things will return to normal. It is stressful to say the least. And the government is trying to help, but for many it is unclear if they will qualify and for what.


So let’s make lemonade.


What is that project you have been thinking of launching but have not had the opportunity to do?


Planning is often pushed to the back burner because it is never urgent or pressing. But you wouldn’t be an entrepreneur if you did not realize that long term planning is important.


President Dwight Eisenhower said in a 1954 speech: “ I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent.” This has become known as the Eisenhower Principal and is often depicted in matrix form.


The Eisenhower Principle