You probably already use some metrics to measure the success of your business. Whether they are formal one or done by yourself, you should know that there is no accurate indicator for success as a marketing dashboard. The truth is, they have been in the industry for a long time - showing everyone clear and concise data that is based on results.
Basically, reports and dashboards show how you performed in the past and what is happening at the moment. They are therefore the key to driving success for any CRM project - and are especially important in today's environment where being proactive is a must.
But how do you actually put these marketing dashboards to action?
We are outlining the 3 major steps below.
Step #1 - Get To Know The Right Metrics From The Start, And Align Them With Your Company Vision Obviously, the first step is to find the metrics that you will track the progress on. In an ideal world, these are the sales of your products, services, the retention rate and the new customer acquisition. However, you may want to also add the behaviors, salaries, campaigns and things that are happening in your company. After all, you are measuring success - and not only sales and profits.
Step #2 - Capture The Data And Manage Its Conversion The best way to measure your data is to successfully capture it from the start and learn how to track it.. Planning in this case is the key to capturing and displaying all the correct metrics. To do that, you have to identify your sources early and configure the application by adding custom fields, formulas etc.
For example, if you want to track the results of your marketing team, you should outline all the campaigns, opportunities and closed/won deals and establish a category named 'lead status by campaign' where you will see how many leads your campaign has successfully converted into customers
Step #3 - Build The Marketing Dashboard There are a lot of different types of marketing dashboards. You can track your social media performance, AdWords campaign performance, keyword, content or email marketing performance. The key takeaway from each of them is to carefully detail the metrics that you can track day by day and week by week - and know that they are strong, understandable and consistent.
In the end, marketing dashboards are an essential tool that can actually improve and prove your company that what you are doing is right - or eventually - that your marketing strategy and tactics need to change.
Interested in hiring a professional dashboard expert to create - and track your success? Get in touch with us today!