Pinterest is for more than just crafters or a DIYer's (Do-It-Yourself)! Pinterest is also the perfect marketing platform for businesses too!
Pinterest is a social media site where users share ideas. It is a visual platform that many people use to search for home decor, organization. gardening and recipe inspiration. But users have also found business tips, products, and classroom teaching ideas, among other inspiring business ideas.
Pinterest offers organic and paid advertisement options to businesses to increase website visits and sales with Pinterest for Business. With just one image click, users are redirected to a website to read blogs or tutorials, buy an item or watch a video. Pinterest also offers analytics to businesses to help businesses make informed digital marketing decisions.
To help business users get started, Pinterest offers educational marketing material through webinars and resources, including Pinstitute, an interactive workshop connecting Pinterest users (pinners!).
Pinterest for Business also offers tools to help businesses build their brand, showcase their products, increase engagement and offer tips for businesses to help them understand Pinterest. Pinterest tips offer insight into why people come to Pinterest.
Mindset Matters: People come to Pinterest to get inspired and try new things
Timing is Everything: Reach people when they are planning and making decisions
Get more Love: On Pinterest, brands inspire they do not interrupt. Share your ideas with people who want to take action.
Incorporate Pinterest into your marketing strategy today! Start increasing organic engagement, building trust and creating standout branding!