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How To Boost Your Social Media Engagement Using Video

There is one huge trend in social media now called video marketing. If you are still questioning its benefits, let us prove to you why it has been the ultimate strategy that could get you the followers, likes and subscribers you were always hoping for. But first....Lets answer the big question here.

Why Is Video Marketing Fit For Social Media - Unlike Any Other Strategy?

Just raise your hand if there was a day when you didn't watch a video on Facebook, Instagram or Twitter. Even the fact that these social networks have incorporated video in their algorithm is one that tells you that video marketing is the next big thing. With tons of videos watched by millions on people daily, social media is now all about motion. And the biggest producers of that motion are portals, brands and marketers who know what's right to build a base of followers. According to a survey, 74% of all Internet traffic will be video by the end of this year. Also, video is shared more often than any other kind of content - and YouTube - is the second largest search engine in the world (after Google).

So, How Should You Use Video For Maximum Social Engagement?

There are hundreds of ways you can use video and dominate your social engagement. For example, you can use short videos to:

  • preview an event that you host

  • tease or demo a product

  • take fans behind the scenes

  • broadcast live

  • grab attention early

  • create how-to videos

  • feature calls to action

  • answer questions

  • share breaking news

and a lot of other tactics.

Sharing video is not only for the big brands with big budgets. You can also take advantage of it - especially short video - and grab the attention of your audience. Wondering how?

5 Ways To Grab The Attention Of Your Audience With Social Video Marketing

It's simple - short video is easily consumed by people, and leaves a great impression. You can use it to:

  • Show how to do something (your product or service)

  • Highlight the things that make your brand unique (or yourself)

  • Showcase an event you are attending

  • Reveal a new product or service

  • Go behind the scenes

So, what are you waiting for?

Shoot your first video today and impress your audience!


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