How to Use Social Media to Find Your Next Job

Job hunting is a digital process, and social media is a tool both recruiters and candidates are using to find the right opportunities. Take these steps to make the most of your social media presence to find and land your next job.

As a job seeker, there are so many avenues to start your job search. You can opt for traditional job boards such as CareerBuilder and Indeed; you can tap your network or attend events and conferences to broaden your reach; or you can turn to social media sites such as Facebook and Twitter, which are increasing in popularity among job seekers.

If you find yourself perusing jobs on LinkedIn or using Glassdoor to screen companies before applying, here are some tips to focus your job search using social media.

Determine your goal. Social media can be a time suck. We’ve all gone on LinkedIn to do one thing and found that 20 minutes has gone by without even accomplishing the task we set out to do. Don’t make this mistake. Ask yourself, “What’s my goal in using social media in my job search?” Is it to find open positions? Is it to create a target list of companies you are going to apply to? Is it to research more about companies you are interviewing with?

Do your research. Once you know your goal, it’s time to research. If you want to use social media to find job postings, find out what channels employers are posting jobs on. LinkedIn has an extensive job board that many employers are taking advantage of, which might be a good place to start. Facebook has a new job board. Instagram and Pinterest may be the right avenue to identify new opportunities. It depends on your industry and the position you are looking for. Make sure you know where you should be investing your time. If your goal is to learn more about organizations before applying or to increase your knowledge before an interview, Glassdoor is a great tool. Glassdoor displays feedback from current and former employees and what they consider to be the pros and cons of the company. Keep in mind, what one person gripes about on social media might be something that you find valuable and important in an organization.

Ask yourself if an opportunity makes sense for you. Depending on your level of social savvy, certain channels may not make sense for you to activate your job search. Use your knowledge to your advantage. If a plat