Instagram is broadening its horizons when it comes to rewarding Reels creators across the globe. This exciting development follows the successful introduction of virtual gifts for Reels creators based in the United States earlier this year. Now, Instagram is rolling out this feature to creators in many more regions, extending its reach and potential.
So, what exactly are these "gifts"? They're a creative way for viewers to show their appreciation to Reels creators. These virtual gifts come in various sticker-like forms, each with its own purchase value. And the good news is that Instagram is making it even more accessible. In the coming weeks, eligible Reels creators will have a "Send Gift" option overlaid on their clips, allowing viewers to send gifts of varying cash amounts.
These gifts operate on a system of Stars, Meta's in-app currency. For now, you can purchase gifts ranging from the smallest token of appreciation to $5.99 per gift. When you buy stars and send them as gifts, creators may earn money, provided they've agreed to Instagram's Gifts Terms of Service.
How does the money part work, you ask? Well, viewers can buy stars and use them to send gifts on Instagram. Creators, in turn, receive a share of the revenue from their Reels that receive gifts on a monthly basis. This equates to approximately $0.01 USD for every star they receive from their fans. So, if a viewer sends a gift worth 100 stars, the creator receives $1 USD. It might not seem like a fortune, but it can add up, especially for creators with substantial followings.
However, there are some guidelines and conditions to keep in mind. Creators are eligible for payouts when their overall balance reaches $25, including earnings from other monetization programs on Instagram. Also, creators need to have a connected account to receive payouts; otherwise, Meta will hold onto the funds after six months.
To be eligible for Stars, creators need to have over 5,000 followers, a professional account, be at least 18 years old, and comply with Instagram's monetization terms. If you meet these criteria and are in one of the regions where this feature is available, get ready to explore another avenue to monetize your Reels content.
While this might not be a game-changer for everyone, it's a step in the right direction. It's an extra incentive that could encourage top creators to keep sharing their content on the platform. Plus, with the rising popularity of in-stream gifts, creators are starting to see the potential, and this could be the first of many steps to enhance incentives for creators on Instagram.