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Instagram Announces Hidden Likes to Come to US

Hidden Likes Test is About People First



PT Marketer Group - Social Media Management

On November 8 at the Wired25 Conference in San Francisco, Instagram’s Adam Mosseri made an announcement. Instagram will be testing its hidden likes feature in the United States for some users. This feature has been tested for the last five months in seven countries including Canada, Australia, and Japan. Some users in these countries have not been able to see the total number of likes their posts received.


According to Mosseri, this has everything to do with the well being of Instagram users. Mosseri has taken this issue seriously since joining the company in October of 2018. Mosseri stated “we are always going to put the people first. That’s one of our core values at Instagram in how we approach product development, are people first, simplicity and craft.”


“It’s about young people,” Mosseri said. He also said, “the idea is to try and depressurize Instagram, make it less of a competition, give people more space.”

This falls in line with something else Mosseri spoke about during interview, bullying. Mosseri, noting, of course, that bullying has been around before Instagram. He believes Instagram is in a position to lead on the issue of bullying and suggested that Instagram is asking the important questions.


One of those questions: are we good for people? It seems Instagram is positioning themselves as an ethical leader in the industry.

Maybe this is why he chose Tracee Ellis Ross, of Blackish and Girlfriends fame, with whom to share the stage.