What does the Quarantine Mean for Marketing?

By now COVID-19 has affected every area of our lives. And let’s be honest, most of us are spending even more time on social media. While it has always been a great distraction and a great way to stay in touch with others, during our current quarantine, we need distractions and connection even more with so much free time on our hands!

Sounds like a great time for businesses to pounce on a captive audience.

But don’t.

Most companies have responsibility shut down and many people have tightened their spending as their work hours have been reduced or they have been laid off.

Now is not the time to sell to your clients. They are stressed.

Now is a great time to connect genuinely.

Making a hard sell at this time is insensitive and will look selfish and greedy.

Even Facebook is acknowledging this.

Initially, Facebook banned posts about COVID-19 and deemed posts as spreading false information. But then on March 30th, Facebook made the decision to ban any ads looking to capitalize on the COVID-19 outbreak. This ban was eventually extended to any ads for masks, hand sanitizer and test kits.